This is a fictional event campaign identity that I created for the popular almond milk brand: Almond Silk. The focus of this campaign was to promote an outdoor gym event hosted in Washington Square Park, NYC. The goal of the campaign was to widen their consumer base to fitness conscious individuals who wouldn't normally include almond milk in their workout diet.
I decided to use tone of voice as the driving design element for this brief. Considering that the target audience are traditional fitness personalities, I designed the copy to be resolute and strong with an air of competitiveness.
