"earl" is a fictional hotel branding project located in Cruden Bay, Scotland. Constructed using the bones of the historic New Slains Castle; the site's history is rich, tumultuous, and influential. The hotel's target audience is creative professionals who are looking for a remote and reflective stay
I chose to use calming, lighthearted handmade elements to illustrate the pastoral landscape of Cruden Bay and the history of the castle.
